Portfolio 01 — Digital Marketing

Campaigns with a pulse,
results with a number.

I craft Gen Z-ready stories across TikTok, Reels and brand channels — then measure them with the same rigor I bring to a SQL query.

Omnichannel strategy
·
Short-form video
·
Research & segmentation

Experience & education

Where the marketing lens came from.

Bachelor of Business — Marketing

RMIT University · Melbourne

Graduated
- Covered consumer behaviour, brand management and digital marketing with practical campaign work.
- Completed 10+ projects, including leading market research and customer segmentation to inform a targeted acquisition campaign.
- Used Excel and Google Analytics for up to 10 campaigns' measurement and optimisation.
Senior All-Rounder / Sales Associate

Gong Cha · Melbourne

Dec 2023 — Apr 2026
- Delivered polished, anticipatory customer service in a fast-paced environment — a real-time lesson in brand delivery and customer experience.
- Onboarded and mentored new staff weekly, achieving 90%+ scores in unannounced brand SOP and product-knowledge audits.
- Integrated loyalty programs and resolved complaints through empathy and 60+ SOPs — guarding brand reputation.

Video production & editing

TikTok channel.

Written, filmed and edited end-to-end on @agapeksy. A few prominent clips below — follow the channel for the full feed.

View on TikTok

Visit @agapeksy on TikTok

Selected projects

Campaigns, launches & research.

Campaign · Beauty

Kiehl's × Gen Z Omnichannel

A cross-channel concept targeting Gen Z skincare buyers — TikTok-first creative paired with retail activations and CRM journeys.

Strategy
Social
Content

Campaign · Startup

Glam Nails — Launch Playbook

Early-stage startup launch with a short-form video engine: brainstorm → film → edit → measure. Built for organic reach and UGC seeding.

Reels
TikTok
UGC

Research

Customer Segmentation Study

Led market research and segmentation to inform a targeted acquisition campaign — one of 10+ projects across university and industry briefs.

Research
GA4
Segmentation

Featured case studies

Uni-led projects, shown in full.

Case study · Research & brand

RMIT Health Navigator
— Medibank OSHC

A persona-led campaign concept for Medibank's international student segment. I mapped "Olivia" — a transfer student from Japan — and proposed a guided mobile experience to reduce her anxiety about the Australian healthcare system while strengthening Medibank's brand promise: personalized, informative, supportive.